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A Study on the Impact of Short-Video Product Placement Advertising on Viewers Ad Adoption Intention: A Perspective of ELM and Social Learning Theory.
Yuzhen Liu
Published in:
WHICEB (2021)
Keyphrases
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learning theory
theoretical computer science
factors influencing
social networks
social interaction
learning theories
machine learning
artificial intelligence
e learning
theoretical framework
pac learning
technology acceptance model
behavioral intention