Exploring the effect of user engagement in online brand communities: Evidence from Twitter.
Noor Farizah IbrahimXiaojun WangHumphrey BournePublished in: Comput. Hum. Behav. (2017)
Keyphrases
- user engagement
- online social
- social networking sites
- social networks
- social media
- social network sites
- social web
- online communities
- online learning
- user experience
- user satisfaction
- online social networks
- virtual communities
- social media streams
- social media sites
- artificial intelligence
- content sharing
- social relationships
- social networking
- social network analysis
- empirical evidence
- complex networks
- user generated content
- belief functions
- community detection
- evidential reasoning
- reputation management
- real time