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Humphrey Bourne
ORCID
Publication Activity (10 Years)
Years Active: 2017-2017
Publications (10 Years): 1
Top Topics
User Engagement
Evidential Reasoning
Social Networking Sites
Reputation Management
Top Venues
Comput. Hum. Behav.
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Publications
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Noor Farizah Ibrahim
,
Xiaojun Wang
,
Humphrey Bourne
Exploring the effect of user engagement in online brand communities: Evidence from Twitter.
Comput. Hum. Behav.
72 (2017)