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A competitive pharmaceutical supply chain under the marketing mix strategies and product life cycle with a fuzzy stochastic demand.
Farzaneh Shakouhi
Reza Tavakkoli-Moghaddam
Armand Baboli
Ali Bozorgi-Amiri
Published in:
Ann. Oper. Res. (2023)
Keyphrases
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supply chain
product life cycle
stochastic demand
inventory control
lead time
customer demand
decision making
supply chain management
reverse logistics
life cycle
infinite horizon
inventory management
service level
customer service
single item
data mining
lot sizing
lost sales
dynamic programming
total cost