Role of Shopping App Attributes in Creating Urges for Impulse Buying: An Empirical Investigation Using SEM and Neural Network Technique.
Priyanka GuptaSanjeev PrasharChandan ParsadSai Vijay TataPublished in: J. Electron. Commer. Organ. (2021)
Keyphrases
- neural network
- artificial neural networks
- feed forward neural networks
- pattern recognition
- fault diagnosis
- attribute values
- neural network model
- recurrent neural networks
- user interaction
- fuzzy artmap
- activation function
- multi attribute
- social networking
- user experience
- self organizing maps
- back propagation
- mobile devices