Assessing Ad Attention through Clustering Viewport Trajectories.
Lennard SchmidtErik MaierPublished in: ICIS (2020)
Keyphrases
- clustering algorithm
- data clustering
- k means
- neural network
- spectral clustering
- document clustering
- outlier detection
- information retrieval
- self organizing maps
- unsupervised learning
- moving objects
- clustering method
- eye movements
- probabilistic model
- genetic algorithm
- hierarchical clustering
- fuzzy clustering
- categorical data
- trajectories of moving objects