"Digital Natives" Redemption Intention of M-Coupons: A PLS-SEM Approach - Evidence From China.

Wenyan Huang Leong-Mow Gooi

Published in: Int. J. Innov. Digit. Econ. (2022)

Keyphrases

partial least squares
empirical evidence
lightweight
learning algorithm
social networks
image processing
regression model
dimension reduction
hong kong
dempster shafer theory