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"Digital Natives" Redemption Intention of M-Coupons: A PLS-SEM Approach - Evidence From China.

Wenyan HuangLeong-Mow Gooi
Published in: Int. J. Innov. Digit. Econ. (2022)
Keyphrases
  • partial least squares
  • empirical evidence
  • lightweight
  • learning algorithm
  • social networks
  • image processing
  • regression model
  • dimension reduction
  • hong kong
  • dempster shafer theory