Leong-Mow Gooi

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Partial Least Squares

Dempster Shafer Theory

Top Venues

Int. J. Innov. Digit. Econ.

Publications

Wenyan Huang, Leong-Mow Gooi
"Digital Natives" Redemption Intention of M-Coupons: A PLS-SEM Approach - Evidence From China. Int. J. Innov. Digit. Econ. 13 (1) (2022)