Did you see that?: in-game advertising retention in players and onlookers.
Lindsay D. GraceDirk P. JanssenJames R. CoylePublished in: Advances in Computer Entertainment (2014)
Keyphrases
- game play
- game theory
- multi player
- soccer game
- online game
- repeated games
- board game
- game players
- imperfect information
- video games
- game theoretic
- games played
- pure nash equilibria
- boolean games
- computer games
- nash equilibrium
- game playing
- game mechanics
- card game
- human players
- long term
- educational games
- correlated equilibrium
- english vocabulary
- game design
- card games
- learning experience
- perfect information
- solution concepts
- playing games
- cooperative
- stochastic games
- mixed strategy
- nash equilibria
- equilibrium strategies
- game based learning
- optimal strategy
- internet advertising
- multi agent systems
- decision problems
- incomplete information
- serious games
- coalition formation
- robot soccer
- online advertising
- pure strategy
- soccer video
- game development
- social networks