Login / Signup
Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames.
Irene Aliagas
Jesús Privado
M. Dolores Merino
Published in:
J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
</>
video games
learning experience
game play
game design
educational games
authoring tool
game playing
memory requirements
game engine
middle school
memory space
computer games
memory usage
case study
student engagement
main memory
secondary education
game based learning
associative memory
learning tools