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M. Dolores Merino
Publication Activity (10 Years)
Years Active: 2021-2021
Publications (10 Years): 1
Top Topics
Video Games
Authoring Tool
Memory Space
Game Play
Top Venues
J. Theor. Appl. Electron. Commer. Res.
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Publications
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Irene Aliagas
,
Jesús Privado
,
M. Dolores Merino
Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames.
J. Theor. Appl. Electron. Commer. Res.
16 (4) (2021)