Predicting customer churn from valuable B2B customers in the logistics industry: a case study.
Kuanchin ChenYa-Han HuYi-Cheng HsiehPublished in: Inf. Syst. E Bus. Manag. (2015)
Keyphrases
- customer churn
- logistics industry
- customer relationship management
- customer base
- retail banking
- prediction model
- churn prediction
- customer retention
- data mining technology
- customer segmentation
- manufacturing industry
- electronic commerce
- eye tracking data
- case study
- economic development
- analytic hierarchy process
- marketing strategies
- customer satisfaction
- evaluation model