What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences.
Hong ZhangYaobin LuSumeet GuptaLing ZhaoPublished in: Inf. Manag. (2014)
Keyphrases
- customer satisfaction
- customer service
- customer behavior
- immersive environments
- social commerce
- customer data
- customer relationship management
- marketing strategies
- potential customers
- call center
- customer preferences
- customer requirements
- business models
- virtual world
- virtual environment
- customer base
- customer segmentation
- direct marketing
- retail banking
- electronic commerce
- customer support
- customer demand
- service times
- case study
- real world
- arrival process
- software vendors
- data mining
- service providers