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Enhancing Product Promotion in Social Networks: Leveraging Adaptive Discount-Offering and the Crowd Effect.
Ziwei Wang
Jie Song
Jingtong Zhao
Published in:
IEEE Trans. Engineering Management (2024)
Keyphrases
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social networks
early adopters
viral marketing
social network analysis
social networking
case study
social media
product design
information retrieval
data driven
social interaction
community detection
website
life cycle
link prediction
product quality