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Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea.

Yun-Woo ChoiChangjun Lee
Published in: J. Theor. Appl. Electron. Commer. Res. (2024)
Keyphrases
  • south korea
  • united states
  • broadcast video
  • empirical evidence
  • interactive tv
  • multimedia
  • digital media
  • tv programs
  • information systems
  • information management
  • cross media