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Yun-Woo Choi
Publication Activity (10 Years)
Years Active: 2024-2024
Publications (10 Years): 1
Top Topics
Empirical Evidence
South Korea
Broadcast Video
Information Management
Top Venues
J. Theor. Appl. Electron. Commer. Res.
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Publications
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Yun-Woo Choi
,
Changjun Lee
Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea.
J. Theor. Appl. Electron. Commer. Res.
19 (1) (2024)