Aggregate effects of advertising decisions: a complex systems look at search engine advertising via an experimental study.
Yanwu YangXin LiBernard J. JansenDaniel ZengPublished in: CoRR (2022)
Keyphrases
- complex systems
- search engine
- dynamic systems
- sponsored search
- online advertising
- search advertising
- steady state simulation
- physical systems
- manufacturing systems
- multi agent systems
- decision makers
- mathematical models
- decision making
- industrial systems
- computational systems
- sponsored search auctions
- biological systems
- technical systems
- web search engines
- web search
- discrete event systems
- agent based models
- machine learning
- advertising campaigns
- information retrieval