CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning.
Penghui WeiXuanhua YangShaoguo LiuLiang WangBo ZhengPublished in: CoRR (2022)
Keyphrases
- fine tuning
- text generation
- fine tuned
- online advertising
- viable alternative
- natural language generation
- fine tune
- training process
- training algorithm
- training phase
- training set
- natural language
- sponsored search
- data driven
- e learning
- artificial intelligence
- theorem prover
- neural network
- domain knowledge
- machine learning
- data mining