Name Similarity Encourages Generosity: A Field Experiment in Email Personalization.
Kurt P. MunzMinah H. JungAdam L. AlterPublished in: Mark. Sci. (2020)
Keyphrases
- similarity measure
- enron email
- spam filtering
- user modeling
- machine learning
- similarity metric
- distance measure
- user model
- instant messaging
- structural similarity
- communication medium
- email messages
- user profiling
- spam detection
- graduate students
- recommender systems
- edit distance
- query logs
- text mining
- anti spam
- electronic mail
- search engine