Joint optimization of customer segmentation and marketing policy to maximize long-term profitability.
Jedid-Jah JonkerNanda PiersmaDirk Van den PoelPublished in: Expert Syst. Appl. (2004)
Keyphrases
- joint optimization
- customer segmentation
- long term
- data mining methods
- customer behavior
- customer relationship management
- data mining
- clustering analysis
- association rule mining
- sparse representation
- customer data
- association rules
- multiscale
- behavior patterns
- real world
- clustering method
- high dimensional data
- microarray
- historical data
- customer satisfaction
- website
- computer vision