Jedid-Jah Jonker

Publication Activity (10 Years)

Years Active: 2004-2006
Publications (10 Years): 0

Publications

Jedid-Jah Jonker, Nanda Piersma, Rob Potharst
A decision support system for direct mailing decisions. Decis. Support Syst. 42 (2) (2006)
Jedid-Jah Jonker, Nanda Piersma, Dirk Van den Poel
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability. Expert Syst. Appl. 27 (2) (2004)
Nanda Piersma, Jedid-Jah Jonker
Determining the optimal direct mailing frequency. Eur. J. Oper. Res. 158 (1) (2004)