Seeing Is Believing: The Transitory Influence of Reputation Information on E-Commerce Trust and Decision Making.
Mark A. FullerMark A. ServaJohn BenamatiPublished in: Decis. Sci. (2007)
Keyphrases
- reputation information
- decision making
- trust model
- reputation systems
- virtual communities
- making decisions
- decision makers
- electronic marketplaces
- electronic commerce
- reputation models
- trust relationships
- purchase intention
- cooperative
- multi agent systems
- online communities
- social networks
- perceived risk
- web services