Customer relationship management as advertised: Exploiting and sustaining technological momentum.
Ping WangE. Burton SwansonPublished in: Inf. Technol. People (2008)
Keyphrases
- customer relationship management
- data mining applications
- data mining systems
- relationship management
- competitive advantage
- data mining technology
- data mining
- customer churn
- marketing strategies
- customer retention
- call center
- electronic commerce
- databases
- data mining algorithms
- data warehouse
- customer segmentation
- machine learning
- database