Big Data Analytics for Customer Relationship Management: A Systematic Review and Research Agenda.
Sarika SharmaPublished in: ICACDS (2020)
Keyphrases
- systematic review
- customer relationship management
- big data analytics
- big data
- empirical studies
- social media
- data mining systems
- data mining
- relationship management
- customer churn
- marketing strategies
- data mining technology
- data mining applications
- competitive advantage
- customer segmentation
- data analysis
- call center
- preprocessing
- information systems
- information retrieval
- customer retention
- machine learning