Developments in Practice XIV: Marketing KM to the Organization.

Heather A. Smith James D. McKeen

Published in: Commun. Assoc. Inf. Syst. (2004)

Keyphrases

knowledge management
knowledge assets
information systems
decision making
data mining
information retrieval
customer relationship management
databases
real world
artificial intelligence
website
long term
short and long term
predictive modeling
database marketing