C
search
search
reviewers
reviewers
feeds
feeds
assignments
assignments
settings
logout
Developments in Practice XIV: Marketing KM to the Organization.
Heather A. Smith
James D. McKeen
Published in:
Commun. Assoc. Inf. Syst. (2004)
Keyphrases
</>
knowledge management
knowledge assets
information systems
decision making
data mining
information retrieval
customer relationship management
databases
real world
artificial intelligence
website
long term
short and long term
predictive modeling
database marketing