Exploring the Influence of Social Interaction Characteristics on Advertising Attitudes Toward Online Video Platform Users.
I-Chen LoXiaojun LaiPei-Luen Patrick RauPublished in: HCI (12) (2023)
Keyphrases
- social interaction
- online video
- attitudes toward
- social influence
- viral marketing
- social media
- statistically significant
- social networks
- user interaction
- social skills
- learning processes
- electronic word of mouth
- video sharing
- gender differences
- social learning
- online learning communities
- computer usage
- cognitive style
- perceived usefulness
- knowledge building
- mobile applications
- content analysis