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I-Chen Lo
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Perceived Usefulness
Social Interaction
Statistically Significant
Online Video
Top Venues
HCI (12)
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Publications
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I-Chen Lo
,
Xiaojun Lai
,
Pei-Luen Patrick Rau
Exploring the Influence of Social Interaction Characteristics on Advertising Attitudes Toward Online Video Platform Users.
HCI (12)
(2023)