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Measuring the consumer engagement related to social media: the case of franchising.

Esther Calderon MongeJosé M. Ramírez Hurtado
Published in: Electron. Commer. Res. (2022)
Keyphrases
  • social media
  • electronic commerce
  • machine learning
  • neural network
  • artificial intelligence
  • social networks
  • decision making
  • e learning
  • website
  • online social networks
  • user generated content
  • purchase behavior