Esther Calderon Monge

Publication Activity (10 Years)

Years Active: 2008-2022
Publications (10 Years): 1

Top Topics

Purchase Behavior

Artificial Intelligence

User Generated Content

Top Venues

Electron. Commer. Res.

Publications

Esther Calderon Monge, José M. Ramírez Hurtado
Measuring the consumer engagement related to social media: the case of franchising. Electron. Commer. Res. 22 (4) (2022)
Alicia Izquierdo Yusta, Esther Calderon Monge, Agustín Ruiz Vega
The Adoption of the Internet as a New Distribution Channel for Holiday Tourism in Spain: The Challenge of Consumer Perceived Risk and Consumer Attitudes. DEXA Workshops (2008)