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Does Personality Matter?: A Study of Personality and Situational Effects on Consumer Behavior.

Zhe LiuAnbang XuYi WangJerald SchoudtJalal MahmudRama Akkiraju
Published in: HT (2017)
Keyphrases
  • consumer behavior
  • information retrieval
  • data mining
  • information systems
  • case study
  • life cycle