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Developing an Activity-Based Costing Approach to Maximize the Efficiency of Customer Relationship Management Projects
Mahmood Shafiee
Golriz Amooee
Yaghoub Farjami
Published in:
CoRR (2012)
Keyphrases
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customer relationship management
critical success factors
data mining systems
relationship management
marketing strategies
data mining applications
data mining technology
enterprise resource planning
customer churn
case study
software development
data mining
call center
competitive advantage