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A satisficing DEA model to measure the customer-based brand equity.
Vincent Charles
Jorge J. Zavala
Published in:
RAIRO Oper. Res. (2017)
Keyphrases
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dea model
data envelopment analysis
dea models
similarity measure
electronic commerce
correlation coefficient
statistical tests
learning algorithm
artificial intelligence
decision making
learning environment
learning process
knowledge discovery
distance measure