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Switching behavior and customer satisfaction in mobile services: Analyzing virtual and traditional operators.
Cristina Calvo-Porral
Jean-Pierre Lévy-Mangin
Published in:
Comput. Hum. Behav. (2015)
Keyphrases
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customer satisfaction
mobile services
service quality
online shopping
mobile users
mobile web
mobile devices
user experience
mobile applications
information services
marketing strategies
user satisfaction
customer retention
database
business opportunities
data analysis
digital libraries
website
databases
real time