You must have clicked on this ad by mistake! Data-driven identification of accidental clicks on mobile ads with applications to advertiser cost discounting and click-through rate prediction.
Gabriele TolomeiMounia LalmasAyman FarahatAndrew HainesPublished in: Int. J. Data Sci. Anal. (2019)
Keyphrases
- click through rate
- sponsored search
- data driven
- user behavior
- search engine
- behavioral targeting
- user clicks
- search advertising
- online advertising
- click prediction
- web search
- contextual advertising
- click models
- click logs
- user experience
- display advertising
- search result
- mobile devices
- keywords
- web search engines
- search sessions
- user interaction
- implicit feedback
- search queries
- query logs
- relevant documents
- user preferences
- short text
- keyword extraction
- image retrieval
- information retrieval