Mobile Application Marketplaces - an Investigation from Customers' Perspective.
Michael AmbergInke ThiessenMichael LangBartosch BelkiusPublished in: MKWI (2010)
Keyphrases
- mobile applications
- mobile phone
- mobile devices
- mobile environments
- m learning
- user experience
- customer satisfaction
- android platform
- mobile services
- smart phones
- mobile users
- context aware
- viewpoint
- mobile technologies
- case study
- web services
- customer relationship management
- recommender systems
- location based services
- online auctions
- expert systems
- marketing strategies
- electronic marketplaces
- data mining