Understanding Consumer Recommendation Behavior in a Mobile Phone Service Context.
Wen-Kuo ChenHeng-Chiang HuangSeng-cho Timothy ChouPublished in: ECIS (2008)
Keyphrases
- mobile phone
- mobile devices
- smart phones
- mobile phone users
- mobile learning
- mobile users
- mobile technologies
- mobile applications
- recommender systems
- mobile services
- context aware
- short message service
- home appliances
- mobile environments
- m learning
- user preferences
- recommendation systems
- cellular phone
- user experience
- service providers