The wisdom of advertisers: mining subgoals via query clustering.
Takehiro YamamotoTetsuya SakaiMayu IwataChen YuJi-Rong WenKatsumi TanakaPublished in: CIKM (2012)
Keyphrases
- multiple data streams
- database
- data objects
- keywords
- user queries
- clustering algorithm
- response time
- query evaluation
- clustering method
- data sources
- query processing
- data structure
- search engine
- k means
- text mining
- search queries
- hierarchical clustering
- heterogeneous information networks
- data mining tasks
- mining algorithm
- log analysis
- data clustering
- data mining algorithms
- knowledge discovery
- data mining
- itemsets
- retrieval systems
- spectral clustering
- data streams
- online advertising
- query formulation
- sequential patterns
- cluster analysis
- similarity graph
- information retrieval
- return on investment
- query suggestion
- high dimensional
- outlier detection
- unsupervised learning
- range queries
- index structure
- web search engines