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Customers' Intention to Use Digital Services in Retail Banking - An Information Processing Perspective.
Enrico Graupner
Fabian Melcher
Daniel Demers
Alexander Maedche
Published in:
ECIS (2015)
Keyphrases
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information processing
retail banking
customer data
service providers
customer churn
decision making
commercial banks
human brain
web services
customer service
web intelligence
cognitive functions
cognitive science
customer satisfaction
customer behavior
cognitive neuroscience
end users
data mining