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Understanding the impact of brand colour on brand image: A preference disaggregation approach.

Mohammad GhaderiFrancisco Javier RuizNúria Agell
Published in: Pattern Recognit. Lett. (2015)
Keyphrases
  • brand image
  • visual attention
  • social media
  • high impact
  • deeper understanding
  • databases
  • information systems
  • website
  • bayesian networks
  • multi attribute