Subjective Norms and Customer Adoption of Mobile Banking: Taiwan and Vietnam.
Chih-Chin LiangPublished in: HICSS (2016)
Keyphrases
- banking services
- driving forces
- retail banking
- financial services
- mobile technologies
- saudi arabia
- banking industry
- mobile phone
- customer churn
- mobile devices
- electronic commerce
- internet banking
- customer satisfaction
- technological innovations
- mobile commerce
- customer relationship management
- multi agent systems
- objective measures
- mobile apps
- commercial banks
- information technology
- mobile computing
- mobile networks
- smart phones
- internet enabled
- m learning
- mobile users
- mobile applications
- mobile learning
- context aware
- information systems
- quality metrics
- knowledge management
- e government
- social interaction
- computing environments
- return on investment
- customer service
- call center