Measuring the Lifetime Value of Customers Acquired from Google Search Advertising.
Tat Y. ChanChunhua WuYing XiePublished in: Mark. Sci. (2011)
Keyphrases
- search advertising
- direct marketing
- marketing strategies
- sponsored search advertising
- search engine
- data mining
- data mining applications
- customer satisfaction
- internet search engines
- user behavior
- online advertising
- click prediction
- data processing
- database technology
- service providers
- advertising campaigns
- life cycle
- database management systems
- knowledge discovery