Social Media In-Feed Advertising: the Impacts of Consistency And Sociability On Ad Avoidance.
Si FanYaobin LuSumeet GuptaPublished in: PACIS (2017)
Keyphrases
- social media
- sponsored search
- advertising campaigns
- display advertising
- targeted advertising
- online advertising
- contextual advertising
- behavioral targeting
- search advertising
- social networks
- search engine
- viral marketing
- social media data
- consistency checking
- global consistency
- social media platforms
- user generated content
- social networking
- big data
- data sets