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Differences in Effect of Endorsement of Professional vs. Non-professional YouTuber Through Credibility and Parasocial Relationship.

Hisashi MasudaSpring H. HanJungwoo Lee
Published in: AHFE (8) (2021)
Keyphrases
  • databases
  • search engine
  • data mining
  • machine learning
  • digital images
  • statistically significant
  • neural network
  • real world
  • multi agent
  • evolutionary algorithm
  • individual differences