The Persuasive Impact of Emoticons in Online Word-of-Mouth Communication.
Lingyun QiuWeiquan WangJun PangZhenhui Jack JiangPublished in: PACIS (2016)
Keyphrases
- instant messaging
- online learning
- communication tools
- online communication
- communication overhead
- real time
- high impact
- communication protocol
- communication cost
- communication channels
- data sets
- text messages
- human communication
- website
- information retrieval
- communication systems
- computer networks
- information sharing
- multi agent systems
- genetic algorithm
- nonverbal communication
- internet enabled