as a Marketing Strategy in Monopolistic and Competitive Markets.
Klaus M. SchmidtMartin SpannRobert ZeithammerPublished in: Manag. Sci. (2015)
Keyphrases
- competitive market
- marketing strategies
- direct marketing
- customer satisfaction
- manufacturing systems
- production scheduling
- customer relationship management
- business process
- life cycle
- support systems
- electricity markets
- database marketing
- virtual enterprise
- data mining
- search engine optimization
- decision making
- market segments
- commercial banks
- user satisfaction
- decision support system
- information systems