Predicting m-commerce adoption determinants: A neural network approach.
Alain Yee-Loong ChongPublished in: Expert Syst. Appl. (2013)
Keyphrases
- neural network
- user acceptance
- back propagation
- mobile commerce
- mobile payment
- neural network is trained
- information technology
- artificial neural networks
- mobile services
- bp neural network
- fuzzy logic
- e government
- information systems
- activation function
- neural network model
- pattern recognition
- business models
- neural nets
- hidden layer
- feed forward
- self organizing maps
- fault diagnosis
- image reconstruction from projections
- associative memory
- multilayer perceptron
- training algorithm
- independent variables
- perceived usefulness
- e learning
- adoption decisions