Introduction to the Minitrack on Electronic Marketing.

Lenita M. Davis Ajit Kambil Bruce D. Weinberg

Published in: HICSS (2021)

Keyphrases

website
design automation
bulletin board
data mining
decision making
social media
long term
customer relationship management
consumer behavior
short and long term
database
potential customers
database marketing
customer behavior
data mining technology
data mining applications
information technology