Personalised Display Advertising and Online Purchase Intentions: The Moderating Effect of Internet Use Motivation.
Priscilla Teika OdoomPublished in: Int. J. E Serv. Mob. Appl. (2022)
Keyphrases
- online advertising
- display advertising
- advertising campaigns
- search advertising
- user behavior
- internet advertising
- comparison shopping
- online retailers
- user experience
- online databases
- electronic commerce
- internet users
- contextual advertising
- internet shopping
- online learning
- theory of planned behavior
- internet enabled
- purchase behavior
- budget constraints
- context aware