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Priscilla Teika Odoom
ORCID
Publication Activity (10 Years)
Years Active: 2022-2022
Publications (10 Years): 1
Top Topics
Purchase Behavior
Comparison Shopping
Budget Constraints
Display Advertising
Top Venues
Int. J. E Serv. Mob. Appl.
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Publications
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Priscilla Teika Odoom
Personalised Display Advertising and Online Purchase Intentions: The Moderating Effect of Internet Use Motivation.
Int. J. E Serv. Mob. Appl.
14 (1) (2022)