Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India.

Baisakhi Banerjee Ashwini Kumar BJ

Published in: Int. J. Online Mark. (2013)

Keyphrases

social media
social networks
user generated content
public opinion
long term
knowledge base
communication systems
social media platforms
data sets
neural network
e learning
big data
developing countries
social activities
trend detection
big data analytics